Episode Details

In this episode of the Disruptive Franchise Podcast, Stacey Cann discusses the importance of attracting younger individuals to the franchising industry. She highlights alarming statistics showing a decline in young franchisees and explores the perceptions and misconceptions surrounding franchising. 

Stacey emphasises the benefits of franchising for young people under 30, including profitability and support, while also addressing the changing landscape of business startups. She talks about the potential need of rebranding the franchising industry to appeal to the younger generation and encourages franchisors to actively recruit young franchisees.

Key Takeaways

• The average age of a franchisee is around 50 years old.
• Only 7% of franchisees are under 30, down from 27%.
• Franchising is often perceived as a risky investment for young people.
• Many young people are unaware of franchising as a viable career option.
• Franchising can provide a profitable business model with support.
• The cost of starting a lifestyle franchise can be as low as £7,000.
• Young people often opt for traditional education over franchising.
• Franchising offers a unique opportunity to learn business skills.
• The success rate of franchises is significantly higher than independent businesses.
• There is a need for better education about franchising in schools.

How To Contact Stacey:

• Website: https://www.staceycann.com
• Instagram:  https://www.instagram.com/staceycannfranchisestrategist/
• LinkedIn: https://www.linkedin.com/in/staceycann/

Keywords:

franchising, young entrepreneurs, franchisee, business opportunities, marketing, youth engagement, franchise industry, business education, entrepreneurship, generational shift

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A Thank You To Our Sponsors:

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Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right.

After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth.

Everything we do is built around strategy and your authentic human voice.

Check out more details here

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