Episode Details

This week’s episode takes us from bold marketing in Dubai to major moves in fitness tech and fresh insights on GLP-1 medications. From one-tonne billboards to billion-dollar data plays, here’s what’s shaping the business of fitness right now.

• GymNation makes heavy lifting a marketing strategy with a one-tonne billboard promoting its new Strongman class.
• lululemon × NFL debut their first-ever licensed apparel collection across all 32 teams.
• Anytime Fitness launches in Dubai, expanding its global footprint with Technogym’s connected ecosystem.
• Iron House Design brings Swarovski-embellished equipment to the U.S. luxury wellness market.
• Daxko acquires Exercise.com, strengthening its presence in boutique and hybrid fitness.
• HFA FIT Tracker reports record-high U.S. gym visits, up 4 % year-over-year.
• ClassPass enters hospitality through its first hotel partnership at The Manner SoHo in New York.
• Walla raises $5 million to scale its AI-powered Studio Performance Software.
• Lifesum survey reveals GLP-1 users are resisting ultra-processed foods as medications reshape nutrition habits.

This Week In Fitness is where we crunch the latest fitness business headlines in under 5 minutes. Hosted by Krissy Vann.