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Networking Nuance: Cultivating Connections with Depth, Not Just Breadth
This is your The Woman's Career Podcast podcast.
Welcome back to The Woman’s Career Podcast, where it’s all about powering up your professional journey and lifting each other as we climb. Today, we’re diving right into a topic that sits at the heart of every successful career story: networking, and how to do it effectively—whether you run extrovert or introvert.
Let’s set the record straight: networking isn’t just about swapping business cards at conferences. It’s about building real connections, having conversations that matter, and nurturing relationships that open doors, for you and for others. For women, the power of a well-built network goes even deeper—mentorship, visibility, and community all spring from it.
But first, how do you even get started, especially if the word “networking” makes you want to hide out in the ladies’ room? For my introverts listening, know this: small, meaningful circles can be more potent than vast, shallow ones. Instead of spreading yourself thin, focus on three to five authentic relationships. Seek out connections through professional women’s groups—like Lean In Circles, Ellevate Network, or industry-specific meetups. These spaces often create a more inclusive, welcoming atmosphere and that alone lowers the barriers for those who find big mixers tiring. Deborah Gray, a marketing professor at Central Michigan University, recommends joining boards or community groups that mirror your own interests or values, so when you show up, you bring your full self, not just your business card.
For my extroverts—lean into your superpower! That ability to work a room, start a conversation, and connect people is a gift. But don’t forget, the goal is depth, not just breadth. Seek out ways to make introductions, both for yourself and for other women. When you introduce people who can help each other, you strengthen your position as a connector. Also, be intentional. Follow up after meeting someone. LinkedIn, a quick email, or even a direct message on Slack saying, “It was great meeting you, let’s stay in touch,” cements that relationship.
Whatever your style, mastering small talk is crucial. Instead of generic questions, try: “What’s one project you’re most excited about right now?” or, “What drew you to this field?” Open-ended questions show genuine interest and break the ice for anyone—introvert or extrovert.
Mentorship is the network rocket fuel. According to a study by the Kellogg School of Management, women who nurtured strong relationships with other women not only advanced faster but also reported greater job satisfaction. So, seek out mentors, but also make space to mentor others as you grow. This pay-it-forward mentality creates a cycle of empowerment.
And a quick tip: rejection isn’t personal—it’s redirection. If someone declines your coffee invite or doesn’t respond, celebrate the clarity and keep moving. Every connection doesn’t have to turn into a lifelong friendship.
Remember, networking is a skillset, not a personality trait. It’s layered—asking for help, setting boundaries, following up, giving back. For women especially, specificity is your secret weapon. Instead of vague asks like, “Let me know if you hear of openings,” try, “Could you introduce me to someone who works in digital marketing at Glossier?” The clearer your ask, the easier it is for your network to support you.
Thank you for tuning in today! I hope these tips spark your next great conversation or mentor match. Don’t forget to subscribe so you’ll never miss an episode. This has been a quiet please production, for more check out quiet please dot ai.
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Published on 1 week, 2 days ago