Episode Details

I’m a total podcast junkie, and today I’m bringing you another episode in my 'Snips' series, where I share bite-sized highlights from fascinating conversations and add my personal commentary. This one’s a crossover between Commerce Media Matters and Mind the Model, a newer podcast that’s quickly made its way into my regular rotation (find both shows under 'Links & Resources' below).

The snips I’m sharing today tackle a fascinating and urgent question for our industry: What happens to a retailer’s data advantage when AI platforms like ChatGPT start processing transactions? Spoiler alert: the answer might not be as bleak as you think.

This episode is sponsored by Connected Commerce at Acosta Group

Timeline

[01:07] – Who owns transaction data in an AI-driven world?

[03:28] – Retailers gaining new data signals

[04:15] – Losing exclusivity vs. gaining context

[06:38] – Content as a competitive advantage

[09:01] – Owning content, audience, and data

[09:45] – Not all doom and gloom

Links & Resources

• Listen to the Commerce Media Matters x Mind the Model crossover episode in full — AI: The New Face of Commerce
• Subscribe to Commerce Media Matters
• Subscribe to Mind the Model
• Read my article While We Debate What's 'Really' Agentic, Retail Media's Foundation Is Already Shifting
• Read my article Ads in AI Are Older Than You Think
• Subscribe to Retail Media Breakfast Club's daily newsletter
• Follow Kiri on LinkedIn