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How AI is Supercharging Digital Out-of-Home Advertising
Season 2 Episode 14
Digital Out-of-Home (DOOH) advertising is having a major comeback—and artificial intelligence is the reason why.
This episode explores how AI is transforming DOOH into one of the most dynamic and measurable ad channels today. From audience targeting and creative personalization to footfall attribution and omnichannel integration, AI is giving advertisers unprecedented precision in the physical world.
- Cristiano Winckler, Director of Operations and Digital Marketing at Somebody Digital
- Nick Ortega, Director DOOH and Emerging Channels at StackAdapt
Published on 2 weeks ago