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Behind the Scenes of Merging Two Event Giants
Published 8 months ago
Description
What really happens when two event powerhouses decide to join forces?
In this episode of Event Planner Confessions, we sit down with Trevor Hanks, CEO of the newly launched Cohera, to unpack the chaos, strategy, and human side of one of the biggest DMC mergers in recent history.
Trevor shares what it actually takes to merge teams, brands, and cultures without losing the magic that made each company special. From balancing transparency and timing to navigating private equity pressures and emotional loyalty to legacy brands. This is a candid look at what goes on behind closed doors.
Whether you’re leading a growing agency, managing a rebrand, or just love the business drama that happens off the event floor, this one’s packed with real lessons from the trenches.
Connect with us → https://www.linkedin.com/showcase/event-planner-confessions/
Follow us for all the behind the scenes → https://www.instagram.com/eventplannerconfessions/
🔔 Love the podcast? Don’t forget to subscribe and leave a review!
Learn more about the merge here → https://meetcohera.com/perspectives/360dg-csi-now-cohera/
📧 Want to work with us? Find out more at https://meetcohera.com/
In this episode of Event Planner Confessions, we sit down with Trevor Hanks, CEO of the newly launched Cohera, to unpack the chaos, strategy, and human side of one of the biggest DMC mergers in recent history.
Trevor shares what it actually takes to merge teams, brands, and cultures without losing the magic that made each company special. From balancing transparency and timing to navigating private equity pressures and emotional loyalty to legacy brands. This is a candid look at what goes on behind closed doors.
Whether you’re leading a growing agency, managing a rebrand, or just love the business drama that happens off the event floor, this one’s packed with real lessons from the trenches.
Connect with us → https://www.linkedin.com/showcase/event-planner-confessions/
Follow us for all the behind the scenes → https://www.instagram.com/eventplannerconfessions/
🔔 Love the podcast? Don’t forget to subscribe and leave a review!
Learn more about the merge here → https://meetcohera.com/perspectives/360dg-csi-now-cohera/
📧 Want to work with us? Find out more at https://meetcohera.com/