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The Business of Practice 125: Creating a Brand Identity with Dr. Rachel Liepman

The Business of Practice 125: Creating a Brand Identity with Dr. Rachel Liepman

Published 2 months, 3 weeks ago
Description

In this episode, Rachel Liepman, DVM, MS, DACIM (LAIM), talked about her experience creating a brand identity for her practice, EquIMed Equine Veterinary Services, in Carefree, Arizona. She described the process of creating a logo and tagline, shared how having a strong brand identity allowed her to attract the right clients to her practice, and explained how she navigated starting a solo practice after many years as an associate.

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