Episode Details

Twitter's Evolution: Unpacking the Rebranding to X and Its Significance for the Legal Industry

Season 3 Episode 18 Published 3 years, 3 months ago

Description

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.

In today's episode, Tanner is accompanied by Paige York, Social Media Manager at Consultwebs. With 10 years of expertise in the social media sector, particularly catering to small businesses, she invested 5 years honing her content creation and writing prowess. In recent years, she's taken the reins of the social media team at Consultwebs, leveraging her deep-rooted experience from past roles in research and development to craft dynamic social media strategies for law firms.

Tune in as Paige unveils the nuances of crafting effective social media strategies tailored for law firms and shares the key elements behind online marketing success.

Key Takeaways:

00:16 - Introduction

1:25 - Journey as a Social Media Manager and creative writer

5:15 - How Twitter rebranding to "X'' impacts users and what alternatives users have in store

7:08 - Metrics law firms should follow to stay their online success during online evolution

10:17 - Changes law firms should make to stay relevant online

12:33 - Understanding that audience contributes to law firms' overall success

15:20 - What law firms should be aware of to manage reputation management today

18:20 - The vision of how Twitter rebranding to X can influence social media.

21:22 - The future of social media for law firms

22:30 - Words of advice for law firms

Best way to contact Paige York: