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After a blockbuster IPO, LG faces a tougher test — selling luxury without losing loyalty


Episode 607


LG Electronics India just pulled off a record-breaking IPO, drawing bids worth over 4 lakh crore rupees. Investors love its dominance in consumer electronics and its unrivaled retail network. For decades, LG has built trust through deep relationships with local retailers, flexible margins, and a people-first culture. 

But as the company shifts toward profit maximization and premium products, those same relationships could be tested. 

Can a business built on generosity stay efficient enough to compete with rivals like Samsung and Whirlpool? 


Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.


Published on 2 months ago






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