Episode Details

What if "ordinary" isn't a limitation — but the new definition of success?

In this conversation, Marissa Lawton and longtime entrepreneur Jessica Freeman — founder of Jess Creatives and The Ordinary Business — explore what it really means to build a business that's sustainable, satisfying, and still fully your own.

Together, they unpack how the online business world has evolved over the last decade — from the hustle-heavy, seven-figure dreams of the 2010s to a quieter, more grounded version of success that prioritizes freedom, fulfillment, and a well-lived life.

Jessica shares how her Ordinary Business philosophy was born from both experience and exhaustion — a realization that you don't have to scale endlessly or chase viral moments to be proud of your work. Ordinary doesn't mean small. It means sustainable. It means building a business that pays your bills, supports your family, and leaves you enough energy to actually enjoy your life.

Inside this episode, Marissa and Jessica talk about:

• The rise of the Ordinary Business movement — and why it resonates with experienced entrepreneurs

• How to detach your worth from revenue milestones and comparison culture

• The "trust recession" in today's online space and what it means for your marketing

• Why steady growth often outperforms constant scaling

• The mindset shift that turns "good enough" into exactly right

If you've been feeling weary of the "more, more, more" mentality or craving a simpler rhythm in your business, this episode will remind you: you're not behind — you're evolving.

🎧 Listen to Episode 6: The Ordinary Business Revolution with Jessica Freeman

Because in this new era of entrepreneurship, success isn't about doing everything — it's about doing what matters, with intention.

Connect with Jessica Freeman:

• Website: jesscreatives.com

• The Ordinary Business: theordinarybusiness.com

• Instagram