Episode Details

Janis Thomas is an eCommerce & Subscriptions Expert, recently named in the Top 100 UK Marketing Influencers list. 

 

In this episode of the special WWYD? (What Would You Do?) series, Janis answers the big question: 

What would you do as a Head of eCommerce tasked with massively improving operational efficiency — especially when growth at your brand has stalled? 

 

Hit PLAY to hear: 

 

• 🚨 Why stalled growth is actually a wake-up call for your eCommerce brand 
• 🧾 The ruthless audit every Head of eCom should do on costs, teams & tech 
• ⚡ Quick wins that free up cash and time to spark new growth 
• ⏳ How to stop wasting hours on admin & turn time into your secret weapon 
• 🤖 The smart way to use AI for creative output (without losing your brand DNA) 
• 🎯 Why an inspiring vision — not cost-cutting fear — gets teams on board with change 

 

Key timestamps to dive straight in: 

[04:42] Streamline and Audit for Growth 

[07:19] Evolving Design and Business Practices 

 

[12:31] Strategic Prioritization for Quick Impact 

[15:46] Experimentation Drives Business Improvement 

[19:18] Team Meetings: Encouraging Experiments 

[22:28] Focus on Brand Consistency 

[26:22] AI Design Needs Specificity 

[28:17] Listen to Janis’ Top Tips! 

 

Full episode notes here: https://ecmp.info/566

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