Episode Details

Getting to Hell Yes! with Gregory Frank: Building the SFR/BTR Community with EverResi

In this episode of Getting to Hell Yes!, we’re joined by Gregory Frank, Founder of EverResi Media, to explore how storytelling, standardization and community are shaping the single-family rental (SFR) and build-to-rent (BTR) industry.

Greg shares his journey from franchise operations into real estate and why he saw the need for a media platform dedicated to amplifying the voices of owners, operators, vendors and residents. We dive into how EverResi is addressing the industry’s perception gap, why collaboration and national standards are critical, and how the resident experience has become the license to operate.

From tackling “villainization” in the media to preparing the sector for legislative headwinds, Greg outlines what’s at stake and what’s possible when the industry unites behind a shared vision.

👉 Whether you’re an operator, vendor, investor or simply curious about the future of housing, this conversation offers a clear-eyed look at where SFR/BTR is headed and why now is the moment to get to Hell Yes!