Episode Details

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👉 Full Show Notes
https://www.microsoftinnovationpodcast.com/749  
 
Founder Colin McIntosh shares how he built a consumer brand from scratch and launched a free AI-powered resume builder helping thousands navigate a shifting job market. This episode explores the future of work, the rise of solopreneurs, and how AI is reshaping hiring, branding, and business strategy. 

🎙️ What you’ll learn 

• Use AI to optimise resumes and improve job search outcomes 
• Build a brand identity map to guide consistent messaging 
• Navigate AI-driven hiring systems with human-first strategies 
• Scale impressions and conversions in consumer marketing 
• Prepare for a solopreneur future with AI as leverage 

✅ Highlights 

• “I give it away for free to anyone who can't afford it.” 
• “AI won’t take your job, but a capitalist will.” 
• “I realised I’m building a company for people like me.” 
• “We sold $300,000 of pre-orders before shipping a single unit.” 
• “You can’t fake a different brand voice.” 
• “I used to pay $250,000 a year for customer care. Now it’s $26,000.” 
• “People are stuck in stasis—six, nine, 12-month job searches.” 
• “300,000 government workers laid off with no warning.” 
• “Capital can now unlock creativity, scale, and product development.” 
• “I created landing pages that spoke in the voice of the podcast.” 
• “My free resume template’s been used a few million times.” 
• “I think it’ll be a golden era for solopreneurs.” 

🧰 Mentioned 

• Sheets and Giggles - https://sheetsgiggles.com/en-ca  
• Sheets Resume -  https://sheetsresume.com/ 
• Eventbrite - https://www.eventbrite.com/
• Techstars - https://www.techstars.com/ 

✅Keywords 
ai resume builder, tech layoffs, solopreneur, brand identity, consumer marketing, job search, sustainable business, lyocell sheets, recruiting tools, impressions strategy, resume optimization, startup growth 

If you want to get in touch with me, you can message me here on Linkedin.

Thanks for listening 🚀 - Mark Smith