Episode Details

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👉 Full Show Notes
https://www.microsoftinnovationpodcast.com/749  
 
Founder Colin McIntosh shares how he built a consumer brand from scratch and launched a free AI-powered resume builder helping thousands navigate a shifting job market. This episode explores the future of work, the rise of solopreneurs, and how AI is reshaping hiring, branding, and business strategy. 

🎙️ What you’ll learn 

• Use AI to optimise resumes and improve job search outcomes 
• Build a brand identity map to guide consistent messaging 
• Navigate AI-driven hiring systems with human-first strategies 
• Scale impressions and conversions in consumer marketing 
• Prepare for a solopreneur future with AI as leverage 

✅ Highlights 

• “I give it away for free to anyone who can't afford it.” 
• “AI won’t take your job, but a capitalist will.” 
• “I realised I’m building a company for people like me.” 
• “We sold $300,000 of pre-orders before shipping a single unit.” 
• “You can’t fake a different brand voice.” 
• “I used to pay $250,000 a year for customer care. Now it’s $26,000.” 
• “People are stuck in stasis—six, nine, 12-month job searches.” 
• “300,000 government workers laid off with no warning.” 
• “Capital can now unlock creativity, scale, and product development.” 
• “I created landing pages that spoke in the voice of the podcast.” 
• “My free resume template’s been used a few million times.” 
• “I think it’ll be a golden era for solopreneurs.” 

🧰 Mentioned 

• Sheets and Giggles - https://sheetsgiggles.com/en-ca  
• Sheets Resume -  https://sheetsresume.com/ 
• Eventbrite - https://www.eventbrite.com/
• Techstars - https://www.techstars.com/ 

✅Keywords 
ai resume builder, tech layoffs, solopreneur, brand identity, consumer marketing, job search, sustainable business, lyocell sheets, recruiting tools, impressions strategy, resume optimization, startup growth 

Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoption

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Thanks for listening 🚀 - Mark Smith