Episode 199
What if you could create a marketing funnel that works for you while you sleep?
Today's guest, Patrick Riddle, is here to show you how to turn cold traffic into cash with a high-converting funnel. Patrick is a seasoned entrepreneur and the CEO of a multi-million-dollar educational publishing company. After getting his start in real estate, he shifted to the info product space, where he's helped thousands of students grow their businesses using smart marketing strategies.
But Patrick's strategy isn't just about driving traffic or having a good offer. It's about owning the customer journey from start to finish. He explains how to create front-end offers that bring in the right leads and then maximize profit with smart back-end partnerships, allowing you to scale without risk. We're talking recurring revenue, software upsells, and affiliate partnerships that pay you long after the first sale.
Plus, he reveals why email marketing is still king and how you can take advantage of the most underutilized tool in your marketing arsenal to grow your business.
Tune in to learn how to turn your funnels into money-making machines and stop leaving cash on the table.
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This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.
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Key Takeaways:
00:00 Intro
02:22 The impact of AI on the info product space
03:32 Building a marketing funnel that actually works
05:25 Patrick's winning business model
18:17 Building an all-star team
21:58 Order bumps and upsells
28:10 Scam reviews, reputation management, and compliance
38:46 Becoming a CEO
53:08 Advice for aspiring entrepreneurs
56:56 Outro
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Additional Resources:
🔹 Patrick's website: https://patrickriddle.com/
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Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scene
Published on 1 month, 3 weeks ago
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