Episode Details
Back to EpisodesEp 214 The AI Mindset You Need To Win
Description
Think With Google has a fascinating study on the mindset required to win in the AI Age.
The research highlights three key mindsets around how we are responding to AI.
- Fear of Missing Out (FOMO)
- Fear of Messing Up (FOMU)
- The winning mindset: Focus on Maximising Advantages (FOMA)
Google researchers Pablo Perez and Maxwell Minckler conducted extensive research across Europe, the Middle East, and Africa to understand how marketers are really adopting AI.
The research was analysed by language experts and business strategists, comprising 3,000 hours and 2,500 pages of interview transcripts.
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