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The B2B Growth Mistake: Focusing on Tools Instead of Customers
Season 8 Episode 198
Marketers are spending more time learning the latest martech tools than understanding their customers, and it’s costing them results. In this episode, Michelle J Raymond challenges the obsession with tools and brings the focus back to what really drives growth on LinkedIn: customers.
Discover why martech is only as good as the strategy behind it, how to spot when you’ve fallen into the “shiny tools trap,” and practical ways to shift your time and energy back to researching, listening to, and connecting with your buyers.
If you want to stop burning money on tools and start building trust, this episode will show you how to put customers first — and let martech amplify your efforts, not replace them
Key moments in this episode -
00:00 The MarTech Distraction
00:47 Reflecting on LinkedIn Strategies
04:28 The MarTech Trap
08:39 Customer-Centric Approach
13:37 Practical Steps to Refocus on Customers
18:58 Building a Strong LinkedIn Strategy
CONNECT WITH MICHELLE J RAYMOND
- Michelle J Raymond on LinkedIn
- Book a free intro call
- https://socialmediaforb2bgrowthpodcast.com/
- B2B Growth Co newsletter
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
Published on 3 weeks ago