Episode Details
Back to Episodes![[RIA4] Rebuilding the marketing tech stack for what's next with Ometria's CEO Ivan Mazour and CSO Djalal Lougouev](https://img.transistorcdn.com/pRpi-G4pxhEzgCR2sxtzgs1Ka7L1pIAlXCmxEySy5EA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNGQ2/YzE5ODM2ZTA1M2Rm/NzVjYTRlN2NjZmQ3/MmI1Zi5wbmc.jpg)
[RIA4] Rebuilding the marketing tech stack for what's next with Ometria's CEO Ivan Mazour and CSO Djalal Lougouev
Description
In this episode of Retail Intelligence in Action, host Ron Thurston sits down with Ometria co-founders Djalal Lougouev and Ivan Mazur to explore how AI is redefining the future of retail marketing. Together, they discuss the realities of implementing AI within legacy systems, the transition from channel-based to customer-based marketing, and why data architecture is becoming just as critical as creative strategy. Through honest insights and practical examples, they reveal what it truly takes for modern CMOs to lead in an era where intelligence and innovation shape every customer interaction.
👉🏼Trusted by leading retailers like Foot Locker, Sephora, and Steve Madden, Ometria helps retailers create experiences their customers love. Find out more at ometria.com
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