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92: How to Land UGC Brand Deals Without a Large Following

Published 10 months, 3 weeks ago
Description

Think you need 100K followers to land paid brand deals? Think again. In this episode, I’m breaking down the exact system I use to work with brands and make money through UGC — even without a massive audience.


 Today we’re diving into one of my favorite topics — how to land brand deals without a huge following. Whether you’re just starting out as a content creator or looking to grow your paid partnerships, this episode is packed with actionable steps to help you start pitching and landing deals today.

Here’s what we cover:

  •  Why clarity in your niche matters (luxury traveler vs. hostel hopper — pick your lane!)
  •  How to build a portfolio that sells even if you’re new or have zero followers
  •  Setting up your landing page the right way for SEO
  •  My exact pitching spreadsheet setup to organize your brand outreach
  •  How to write custom openings that actually get responses
  •  Using mail merge to scale your outreach without losing that personal touch
  •  Why volume and follow-ups are key to landing paid brand deals
  •  How UGC content can be your secret weapon for consistent income

Tools + Programs Mentioned:

  • Bento — the email tool I use to manage my pitching system. Grab my affiliate link below for an exclusive discount!
  • Maddy Garrett’s UGC Program — my go-to resource for creators wanting to master UGC and start landing paid brand deals. Get 10% off when you use code LAURA10 (link below 👇).


  • Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
  • Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
  • Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

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  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

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