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371: Can Carbon Removal Grow with Sports? Why Athletic Media Goes Up and to the Right—w/ Aidan Preston of Milkywire
Season 1 Episode 371
Much of legacy media is dying. You know what isn't? Live sports. Where the outcome is uncertain, people want to watch.
That means bringing together large numbers of fans and athletes. And what does that all add up to? Emissions. And emissions that could potentially be detached from profitability, leading to budgets large enough to support meaningful carbon removal.
But will sports leagues move in this direction? Or is it better that it stay at the level of individual teams jockeying for brand value from climate action?
Today's guest is Dr. Aidan Preston, Senior Impact Manager of Milkywire and former Advisor to the United States Department of Energy.
Aidan is a sports fanatic and the author of Milkywire's latest report, "The Climate Cost of Growth in Sport: An Opportunity for Sports to Win on Climate".
We discuss the evolving media landscape around sports, the creation and surprising rise of new sports, the omnipresence of sports betting, and how all of this might play out for carbon removal and climate action.
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Published on 2 weeks, 6 days ago