Podcast Episode Details

83: 5 Proven Strategies to Build a Successful Interior Design Brand with Alena Capra

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In this episode of The McClain Method Podcast, I’m joined by nationally recognized designer, TV personality, and NKBA Person of the Year Alena Capra — a powerhouse in the world of interior design and brand partnerships.

We’re pulling back the curtain on what it really takes to build a thriving design brand from the ground up — one that’s respected, recognizable, and rooted in authenticity.

Alena and I dive into:

• 🌟 How to find your niche and use it to stand out in a crowded design industry
• 🤝 The secret to landing brand partnerships and ambassadorships (even when you’re just starting out)
• 🧠 Why consistency and visibility are key to building a trusted design brand
• 💬 How to create lasting relationships with showrooms, reps, and other designers
• 💡 What it means to evolve your brand intentionally — and how to keep your creative passion alive while doing it

Whether you’re an emerging designer dreaming of partnerships with your favorite brands, or an established pro looking to grow your visibility and influence, this episode is full of insight, laughter, and real-world wisdom from two designers who’ve walked the walk.

✨ Connect with Alena Capra

🔗 Website: alenacapradesigns.com

📸 Instagram: @alenacapradesign

Text Me a Message!

Learn how to build a profitable, polished interior design business—without burning out. In this free training, John McClain shares the 3 secrets that took him from overwhelmed to booked out, including pricing tips, service structure, and mindset shifts that actually work.

CLICK HERE to watch now at https://mcclainmethod.com/dbft-video-optin

Support the show

🖥️ FREE ON DEMAND VIDEO TRAINING: How to Build a Six-Figure Interior Design Business CLICK HERE

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

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📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin

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Published on 12 hours ago