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How Cox Media Group is Using Validate to Prove Radio ROI
Description
Across the U.S., broadcasters are proving what radio has always known that it drives real results.
In this episode of Broadcast Dialogue - The Podcast, our U.S. partner Warren Kurtzman of Coleman Insights sits down to talk about how Cox Media Group is using Validate to show advertisers the measurable impact of their campaigns, connecting streaming and broadcast listening to actual website visits and conversions.
As radio faces growing pressure for accountability and attribution, Validate is giving the medium the same kind of data confidence that digital has enjoyed for years.
If you’re in Canadian radio, this is your cue. The tools are here, the proof is here and the stations using them are already winning the ROI conversation.
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