Episode Details

You don’t need more leads. You need a process.

In this episode, Lucy sits down with Emma Allison from Centred Sales, our sales coach inside of Charm Collective and the woman who built and manages the Lucky Girl Social sales team. Together they map the full buyer journey from first DM to signed client.

You’ll learn how to:

• Build rapport without friend-zoning yourself
• Pre-qualify for timing and budget
• Offer tight time options instead of open-ended scheduling
• Send the expectation-setting email that spikes your show rate
• Run a real discovery that goes beyond surface problems
• Transition into a clear, confident close.

We also cover when to refer out, how to hold the frame for a proposal call, and why silence after the price matters. If you’ve ever felt pushy or scattered with sales, this is your new playbook.