Episode Details

How do we get the algorithm to be your hype man? You make it easy for the algorithm to know exactly who to show your content to. I’m breaking down how the algorithm actually works and sharing practical tips so you can train it to be your ultimate hype man. We’ll talk about how Instagram’s shift toward interest-based content is shaping what you see in your feed, why keywords and identifiers are more powerful now than ever, and how using strategic hooks, hashtags, and local references can get your posts seen by the audience who really wants them. With a few simple tweaks, you’ll be equipped to make the algorithm work for you. 

In this episode we’ll be covering:

• Understanding the Instagram algorithm shift from relationship-based to interest-based content delivery.
• How to train the Instagram algorithm to become your personal hype man, getting your content in front of more right fit people.
• Using identifiers and keywords to find and connect with your ideal audience.
• Leveraging SEO strategies (keywords, hashtags) to help Instagram categorize and serve your content.
• Real-time examples showing how Instagram algorithm recommendations reflect user behavior and interests.

Featured content in this episode:

• Nataliembode: Fall wardrobe upgrades
• Inourhouseandhom: One sentence response
• Saraparkerdesign: Your interior design style
• Shannonmckinstrie: The thing people won’t tell you

Recommended episodes:

• Episode 064: POV: They’re hitting follow… Immediately.
• Episode 067: The Importance of Belonging on Social Media
• Episode 069: Why Slow Summer Vibes and 90’s Nostalgia are Stopping the Scroll This Summer
• Episode 081: Your Next Powerful Piece of Content is Already on Your Phone

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