Episode Details

What’s up everyone, today we have the pleasure of sitting down with Angela Vega, Director, Capabilities and Operations at Expedia Group.

• (00:00) - ‌Intro
• (01:18) - In This Episode
• (04:55) - Building an ADHD Techstack
• (11:11) - Why ADHD Shapes Better Decision-Making in Marketing Operations
• (19:06) - How to Turn ADHD Patterns Into Martech Leadership Strengths
• (23:38) - Why ADHD Helps Marketers Build Better Systems
• (31:25) - Building a Bridge Between Strategy and Execution in Marketing Ops
• (37:21) - Execution Defines Whether Ideas Live or Die
• (41:19) - Why Recent Execution Experience Builds Better Marketing Leaders
• (46:09) - How to Build Discernment in Martech Leadership
• (52:52) - Energy Economics for Marketing Ops Leaders
• (01:00:39) - How to Build a Personal Growth Formula in Marketing Leadership

Summary: Angela built her ADHD tech stack as a way to survive the noise in her own head, turning distraction into design. Her workflow (Offload, Shape, Prototype, Loop, and Anchor) channels restless thought into motion through AI tools like Whisper and GPT. After her second pregnancy and a diagnosis that reframed her chaos, Angela stopped fighting her wiring and built systems that worked with it. Her fast, pattern-driven brain now thrives in marketing operations, where complexity rewards connection. She reads emotion like data, earning trust through clarity and transparency, and reminds leaders that execution, not strategy decks, moves companies forward. These days she measures success in energy and her mantra is “It’s just marketing, we’re not in the ER”.

About Angela

Angela Vega has spent over 13 years in FinTech, health, and travel, she has unified global martech stacks, accelerated execution ninefold, and led CRM for Expedia, Vrbo, and Hotels.com, supporting over a billion monthly customer interactions. Her leadership grows both teams and ideas. She blends creative intuition with operational rigor, translating insight into systems that last. As a late-diagnosed ADHD professional, she experiments with AI to help neurodivergent leaders thrive, proving that marketing can be both human and scalable.

Building an ADHD Techstack

Angela built her ADHD Tech Stack to make her brain an ally instead of a hurdle. The system blends ADHD science with AI practicality, turning common executive function challenges into structured momentum. Each part of her workflow (Offload, Shape, Prototype, Loop, and Anchor) acts as a circuit for channeling mental noise into clarity. It is both a workflow and a survival strategy for people who juggle too many tabs at once, whether they are digital or mental.

Her starting point came from frustration. Lists, sticky notes, and phone alarms worked for a while but always hit a ceiling. The real struggle was never remembering to do things but figuring out where to start. Executive function is about getting from idea to action, and for ADHD professionals, that gap can feel massive. Angela found her bridge in AI tools that could listen, capture, and organize her thinking in real time. Whisper transcribes her thoughts. GPT shapes them into frameworks. Gemini helps her plan and communicate with clarity.

“I talk out loud all the time. Instead of saying things into the abyss, I say them into AI,” Angela said. “One system holds my to-dos, another handles updates for my boss, and another helps me break big goals into smaller steps.”

Her stack follows five steps that anyone can adapt:

1. Offload: Speak or type ideas into AI to clear mental clutter.
2. Shape: Ask AI to sort and group ideas into logical categories.
3. Prototype: Turn thoughts into quick drafts or mockups to trigger dopamine and action.
4. Loop: Use AI for feedback, reflection, and gentle nudges that replace sel