Episode Details

Hey girlies,

We just got back from FinCon (aka the place where ~2,000 finance nerds gather to talk shop), and our brains are buzzing with ideas we can’t wait to share with you.

FinCon is basically where everyone who creates finance content goes to learn, network, and figure out how to actually help people with their money. Think TikTok creators, seasoned bloggers, financial coaches, and yes, your two favorite podcast hosts all in one place.

Here’s what stuck with us:

Too much information isn’t actually helpful

We heard this loud and clear from financial coach Kelsa Dickey: most financial advice isn’t working because we’re overwhelming people with too much information.

Her magic formula? Less, simpler, sooner.

Translation: You don’t need a 47-step budget plan. You need 2-3 things you can do right now.

Your “flaws” might be your superpower

Ange Matthews gave a fantastic keynote that had us scribbling in our notebooks. It was all about your little quirks and how to lean into them.

Her point: Instead of hiding the parts of yourself that feel “unprofessional” or “too personal,” show them off. If you’re someone who thrifts, loves reality TV, or struggles with anxiety — those aren’t things to push aside. They’re what make you relatable and real.

So, if you hear more about our pets, book clubs, and craft projects… 🤓 …this is why!

Testing and adapting is everything

One thing that kept coming up: the importance of experimenting with your approach instead of sticking to what you’ve always done. Financial coach Chloe Daniels emphasized how crucial it is to test, change, and adapt — especially when you’re trying to *actually* help people.

This hit home because we’re still figuring out what resonates most with you all. What topics do you want us to dive deeper into? What format works best? We’re in full experiment mode, and we’d love to hear your suggestions.

Community over content

The best part of FinCon wasn’t the sessions — it was meeting people IRL. We got to hug Jessica from The Sugar Daddy Podcast, sat in on Jillian Johnsrud’s final keynote about retiring often, and connected with some incredible new blogger friends who’ve been at this since 2008.

It reminded us that behind all the spreadsheets and investment strategies, what people really want is to feel less alone with their money stuff.

So what’s changing with The Finance Girlies?

Nothing major, but we’re excited to experiment with some new podcast topics, resources, and formats. We’re taking the “less, simpler, sooner” approach to heart in order to have a bigger impact. And for the rest of our ideas… you’ll have to listen to the full episode. 😉

As always, thanks for being here!

Until next week, Emily + Cassidy

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