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Lessons from a Superfood Founder: Staying True in a Trend-Driven Market with Lisa Curtis, Founder & CEO of Kuli Kuli Foods
Description
What would you do if you discovered a powerful ingredient no one had ever heard of and decided to bring it to U.S. shelves?
In this episode of Shelf Talks, host Roberta Townes sits down with Lisa Curtis, founder and CEO of Kuli Kuli Foods, the pioneering superfood brand that introduced Moringa to the American market and is now sold in over 11,000 retail stores.
Lisa shares how a life-changing experience in the Peace Corps sparked her idea for Kuli Kuli, how she went from farmers markets to Whole Foods, and what it really took to convince buyers to take a chance on an unknown superfood.
You’ll learn:
🌿 How to turn a mission-driven idea into a scalable retail brand
📊 The grassroots marketing tactics that landed Kuli Kuli on shelves
🔥 How Lisa navigated supply chain challenges — including losing her entire crop before a national launch
💡 Why purpose and persistence matter more than trends
If you’re a founder with a bold idea, this conversation will inspire you to think bigger, move faster, and believe that your story belongs on the shelf too.
How to find Kuli Kuli:
Website: https://www.kulikulifoods.com/
Instagram: https://www.instagram.com/kulikulifoods
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