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Recognizing Your Core Business Identity with Shaina Longstreet
Season 2 Episode 5
Your brand isn't something you create — it's something you uncover.
In this episode of The Experienced Entrepreneur, Marissa Lawton is joined by designer and brand strategist Shaina Longstreet, founder of Dawn and Delight Creative, for a deeply grounded conversation about what it really means to build a business that feels like you.
After nearly two decades in creative work, Shaina has developed a powerful philosophy she calls identity-led branding — an approach that starts with who you are at your core, not with trends, templates, or what everyone else is doing online.
Together, Marissa and Shaina explore:
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Why your unique identity is your greatest differentiator in business.
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The difference between "building a brand" and becoming one.
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How to operate in your zone of genius (and stop trying to do it all yourself).
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The reality of choosing your hard in entrepreneurship — and why the right kind of challenge still feels fulfilling.
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Why visual branding is only one piece of the puzzle — and how your values, voice, and visuals must align for long-term growth.
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How an identity-led foundation keeps your brand relevant, adaptable, and authentic through every pivot or rebrand.
Shaina shares her four-part Dawn Approach — a process that blends strategy, visuals, and meaning — and explains how identity-led branding naturally evolves as you do.
This conversation is for the business owner who's tired of "pretty but empty" marketing and ready to root their work in something deeper: purpose, consistency, and truth.
Listen now to learn: → How to recognize your business's core identity → Why authenticity is the strongest growth strategy → How your brand can evolve with you — without losing its soul
Resources Mentioned:
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Free workbook: Discover Your Deepest Why
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Connect with Shaina on Instagram → @dawnanddelight
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Learn more at dawnanddelight.com
Connect with Marissa:
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Published on 2 weeks ago