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365: 3 Levers for a Simple, Effective Fundraising Strategy with Sarah Olivieri

365: 3 Levers for a Simple, Effective Fundraising Strategy with Sarah Olivieri

Season 1 Episode 365 Published 7 months, 2 weeks ago
Description

Nonprofit leaders, does your fundraising strategy feel complicated—or nonexistent? You're not alone. In this episode, I break fundraising down to three simple levers you can pull to get results: growing your qualified leads, improving donor conversions, and maximizing lifetime donor value. I'll show you how to simplify your approach, avoid overplanning, and build a strategy that actually works in the real world.

Episode Highlights

  • 01:11 Introduction to Fundraising Strategy

  • 03:00 Three Key Fundraising Levers

  • 03:56 Lever 1: Increasing Qualified Donor Leads

  • 04:49 Lever 2: Improving Conversion Rates

  • 06:21 Lever 3: Maximizing Donor Lifetime Value

  • 07:45 Special Activity: Donor Referrals

  • 09:00 Applying the Three Levers

  • 12:10 Donor Categories and Strategies

Resource

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About Your Host

Have you seen Casino Royale? That moment when Vespa slides in elegantly, opposite James, all charming smile, razor-sharp wit and mighty brainpower, and says, "I'm the money"?

Well, your host, Sarah Olivieri has been likened to Vespa by one of her clients – not just because she's charming, beautiful and brainy– but because that bold statement "I'm the money" was, as it turned out, right ON the money.

Sarah helps nonprofits transform their organizations from failing to thriving. And she's very, very good at it.

She's brought nonprofits back from the brink of insolvency. She's averted major cash-flow crises, solved funding droughts, board conflicts and everything in between… and so she has literally become "the money" for many of the organizations she works with.

As the former director of 3 nonprofits and

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