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How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot Tables
Episode 352
Hey, if you’re managing Amazon PPC, you need to check out the latest PPC Den Podcast episode. Mike walks you through how to audit your campaigns using bulk files and pivot tables — step by step.
What’s really valuable is how he highlights where ad spend might be wasted, which campaigns or products are performing best, and how to optimize match types like broad, phrase, and exact.
He also points out the usual frustrations with Amazon Ads — signing in, switching between Seller Central and Advertising — and shows a cleaner, faster way to get insights using spreadsheets.
Mike even covers pivot table examples, double pivots, and placement analysis, giving you a practical workflow you can start using right away.
🦡 Highlights
0:00 – Introduction
0:58 – The goal of an audit
2:27 – What an Amazon PPC audit actually is
3:01 – Observing, recommending, and taking action after audits
4:04 – How to download a bulk file from Amazon Advertising
6:01 – Why regular bulk file downloads are useful
6:33 – Analyzing at a high level: “lay of the land”
6:55 – Campaign structure analysis: auto vs manual targeting, match types, placements
8:07 – Using pivot tables for Amazon PPC analysis
14:22 – Common pivot table audits: match type summary
19:44 – Double pivot tables: skew + campaign name for detailed insights
24:42 – Pivot analysis for multi-ASIN creatives and video ads
25:00 – Outro
🦡 Resources & Links
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Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
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Host and Executive Producer: Michael Erickson Facc
Published on 3 weeks ago