Episode Details

In this episode of The Green Industry Podcast, host Paul Jamison interviews Marcus Piazzisi, founder and CEO of VIIRL, who shares his inspiring journey from baseball stardom to digital marketing expertise, along with practical tips for marketing lawn care businesses using tools like CallRail to track and optimize results.

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📚 Level Up Your Money (New Release) 👉 Get Your Copy!

🎟️ Equip Expo 2025 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here

📲 Connect with Paul - Visit Official Website

🛠️ Paul's Recommended Tools & Professionals

• 💻 Horizon360 – All-in-one contractor business software: gethorizon360.com

• 📞 CallRail – Track where your leads are coming from: callrail.com
• 📚 The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.com
• 📈 Lawn Care Launch: Click Here (new program for business owners)
• 🌐 Footbridge Media – Get a pro lawn care website: footbridgemedia.com

🎬 VIP On-Demand: Lawn Care Life Conference

🎥 Watch All Replays Now — Includes Brandon Gray, Andy Mulder, Jason Creel, Paul Jamison & more. Learn pricing, profit, burnout prevention, and how to scale smart.

📦 Business-Building Resources by Paul

• Price Increase Letter Template
• Contract Templates
• Know Your Numbers

📚 Paul's Most Popular Business Books

• How to Build a Thriving Lawn Care Business: Buy on Amazon
• Cut That Grass and Make That Cash: Buy on Amazon
• Level Up Your Money (New Release): Buy Now

🌿 Paul's Online Banking Recommendation

Relay's Online Banking: Open an Account