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Chinese Auto OEMs Challenge Japanese Dominance
Published 11 months, 2 weeks ago
Description
The ASEAN-6 light vehicle market is seeing significant shifts in its competitive landscape, with Chinese OEMs rapidly gaining market share at the expense of Japanese brands. Patrick Ziechmann, PwC’s ASEAN Automotive Leader, describes how ASEAN is strengthening its role as a major consumer market and a regional production hub.
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