Episode Details

Just because you can take on another project doesn’t mean you should. In this episode, Cheryl and Liz unpack what it really takes to manage your firm’s capacity—not just your time, but your energy, your team, and your profitability. There must be a level of discipline to say no, even if they are a great lead because saying yes to every project is not always helping your business. Consider this episode your permission slip from Cheryl to stop trying to do it all—and to create a new paradigm in our industry. We believe you have to forge ahead by eliminating what does not work from the past, learn from the past, and then take control.

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These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention. We created this workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.

Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business.

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ABOUT US:

Cheryl Clendenon is the host of The Damn Good Designer Podcast and an award-winning interior designer, writer, and business coach with 26 years of full-time industry experience. With a prior career in media and radio sales, she brings a rare blend of creative thinking and business acumen to the design world. Cheryl was named KBB Person of the Year in 2021, is a nationally published industry voice with a monthly column in Home Accents Today, and regularly speaks on pricing, scope, process, and profitability. Known for her fast pace, contrarian instincts, and practical insight, Cheryl helps established design f