Episode Details

A smartphone can now connect small farmers to big markets, and a single broadband line can add "digital wings" to the special produce of the Xinjiang Uygur autonomous region, helping them reach dining tables across the world. Last year, Xinjiang's online retail sales hit 72.33 billion yuan ($10.17 billion), up 13.62 percent year-on-year. Rural e-commerce, in particular, performed exceptionally well, with rural online sales growing by 18.18 percent, and farm products' sales rising by 14.08 percent, highlighting Xinjiang's huge potential in digital commerce.

如今，一部智能手机就能让小农户对接大市场，一根宽带线就能为新疆维吾尔自治区的特色农产品插上“数字翅膀”，助力它们走上全球各地的餐桌。去年，新疆网上零售额达723.3亿元（约合101.7亿美元），同比增长13.62%。其中，农村电商表现尤为突出，农村网上销售额增长18.18%，农产品销售额增长14.08%，彰显出新疆在数字商务领域的巨大潜力。

That rural e-commerce has taken off for good is evident from Xinjiang's decision to intensively implement its "digital countryside" policy. Farmers now increasingly rely on platforms like Taobao, JD.com and Pinduoduo, as well as livestreaming channels on Douyin, Kuaishou and Xiaohongshu, or RedNote, to sell their produce. Especially, livestreaming has become their new "farm tool". The logistical problem, once the biggest barrier preventing farmers from accessing markets, has been solved with highways reaching farmlands even in remote areas, and cold-chain logistics, rail-road links, and even air freight transporting fresh produce across China overnight.

新疆决定深入实施“数字乡村”政策，这一举措充分表明农村电商已实现良性发展。如今，农民越来越多地依靠淘宝、京东、拼多多等平台，以及抖音、快手、小红书等平台的直播渠道销售农产品。尤其是直播，已成为他们的新型“农具”。曾经阻碍农民进入市场的最大障碍——物流问题，如今已得到解决：即便在偏远地区，公路也已延伸至田间地头，冷链物流、铁路公路联运乃至航空货运，能在一夜之间将新鲜农产品运往中国各地。

Xinjiang now has more airports than any other province or region in China, and has extended 5G base stations, cold storage, and pre-cooling facilities to the grassroots level. That means Korla pears, Aksu apples, Luntai apricots, and Atushi figs can be, with one click, shipped across the Tianshan Mountains, and put on dining tables nationwide and abroad.

目前，新疆的机场数量在全国各省区市中位居首位，5G基站、冷藏库和预冷设施已延伸至基层。这意味着，库尔勒香梨、阿克苏苹果、轮台小白杏、阿图什无花果等农产品，只需轻轻一点，就能跨越天山，摆上全国乃至全球的餐桌。

In a livestreaming session, a simple "click the link" instantly connects remote orchards to global markets. County-level e-commerce service centers and livestream incubators turn online traffic into orders, and orders into income — consolidating the gains of poverty alleviation while creating new jobs and income channels. Indeed, digital technology is weaving Xinjiang's fields into the "cloud", painting a new picture of rural revitalization.

在一场直播中，简单的一句“点击链接”，就能瞬间将偏远果园与全球市场连接起来。县级电商服务中心和直播孵化基地将线上流量转化为订单，再将订单转化为收入——在巩固脱贫成果的同时，也创造了新的就业和增收渠道。事实上，数字技术正将新疆的田野编织进“云端”，勾勒出乡村振兴的新图景。