Episode Details

#294 Event Strategy | First time podcast guest alert! I invited Allison and Anna from the Exit Five team on for a conversation post Drive 2025 - to talk about lessons learned and behind the scenes from our annual marketing conference in Vermont. Snag your tickets for next year now exitfive.com/drive

Timestamps

• (00:00) - – Intro
• (01:00) - – Why events are making a comeback in B2B marketing
• (05:00) - – What Drive is and how it started
• (10:00) - – Why every event should start with the landing page
• (13:00) - – Lessons from year one and how feedback shaped Drive 2025
• (18:00) - – Treating events like products, not projects
• (20:00) - – Building connection through “third spaces” and excursions
• (25:00) - – Why community is the real ROI of in-person events
• (30:00) - – The biggest Drive mishap (and what it taught us)
• (35:00) - – Post-event strategy: why the event isn’t over when it ends
• (45:00) - – Favorite moments, lessons, and shoutouts from Drive 2025

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Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.

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