Episode Details

In this episode of Marketing Tips for Doctors, host Dr. Barbara Hales sits down with Mickie Kennedy founder of eReleases, to uncover how doctors and medical practices can use public relations (PR) to build credibility, attract patients, and stand out in an increasingly noisy digital landscape. 

Mickey shares how earned media—being featured by journalists rather than paying for ads—can be the most powerful form of trust-building. He explains what makes a story newsworthy, how to craft press releases that journalists actually want to cover, and why a strategic approach beats spray-and-pray publicity every time. 

If you’ve ever wondered how to get your name in the news without spending a fortune—or how to tell your story in a way that patients and the press will care about—this episode is your PR masterclass. 

Key Takeaway:
“When a journalist writes about you, it’s the ultimate form of trust. You can’t buy that kind of credibility.” – Mickie Kennedy 

Connect with Mickie Kennedy: 

• Website: https://www.ereleases.com 

• Free Strategy Video: https://www.ereleases.com/plan 

• LinkedIn: