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The Podcast Messaging Formula That Drives Repeat Listens | Alex Sanfilippo, PodMatch

Episode 367 Published 7 months ago
Description

No podcast marketing strategy can save a show people don’t want to binge. So before you spend time (or money) promoting your show, you need to assess whether your content is doing it's job.

From using “infotainment” to hold attention to structuring interviews that increase listener engagement, Alex Sanfilippo (Founder of PodMatch) is breaking down how to create episodes people want to listen to again and again.

If you’re ready to build the kind of show that brings the right listeners back every week and makes your podcast marketing efforts pay off, hit play and let’s dive in.

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0:48 — Why Great Podcast Marketing Still Can’t Fix Boring Content

4:12 – How To Turn Information Into Infotainment That Keeps People Listening

7:58 – The Easiest Ways To Find Out What Your Listeners Actually Want

12:10 – The Narrative Trick That Makes Any Episode Bingeable

16:35 – How to Lead Guest Interviews That Keep Listeners Hooked

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Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

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