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Selling Life Insurance: Turn Small YES's Into Big Wins
Season 6 Episode 295
Unlock the "secret sauce" of consistent closes: tie-downs (aka micro-agreements). In this episode, we unpack how small, intentional yeses throughout your presentation create momentum, uncover misunderstandings early, and lead to a natural close—not a hard close.
What you'll learn
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Why micro-agreements work: The psychology of agreement and Brian Tracy's law of incremental commitment.
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Where to use them: Rapport/CORE, stakes & urgency, education/presentation, budget framing, and the close.
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How to deliver them: Tone, timing, the power of the pause, and why consistency beats complexity.
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Real examples you can steal today:
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"That makes sense so far, right?"
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"You'd want this in place for your family, wouldn't you?"
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"Affordability is a priority for you, isn't it?"
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"If we find a plan that fits your budget and protects [NAMEs], you'd at least want to apply, right?"
Analogies you'll remember
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Thermometer: keep "checking the temperature" so nothing goes cold.
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Tent tie-downs / trailer straps: secure each section so the whole sale doesn't blow away.
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Trail guide: move the fast, middle, and new learners together—everyone arrives at the summit.
Try this challenge
Add one simple tie-down to every section of your script this week and track them. Watch your confidence (and closes) climb.
If this helped, subscribe, drop a comment with your favorite tie-down, and share with a teammate who needs more natural closes.
#lifeinsurance #sales #telesales #closing #objectionhandling #LifeInsuranceAcademy
Published on 3 weeks ago