Episode 259
Hockey culture is changing — and self-expression is finally part of the game. With the creation of SkateSkins, Matthew Keeler is giving players the opportunity to customize their gear with a product that holds up to the highest level of gameplay.
In this episode, we talk about how they've challenged hockey's old-school mindset and caught the attention of the NHL. Learn how their organic social media growth, partnerships with nonprofits, and passion for creativity have helped them change the game!
Topics discussed:
Introduction (00:00)
Matthew's early entrepreneurship (01:45)
Creating SkateSkins and the origin of the brand (04:57)
The challenges to starting and growing the brand (09:03)
What makes SkateSkins unique and fun for players (11:53)
How they've grown organically on social media (14:27)
The rise of individuality and creativity in hockey (16:19)
Partnering with the NHL's Hockey Fights Cancer initiative (18:37)
How to customize your own SkateSkins (20:56)
Lessons from his first apparel brand, Just Dishin (23:03)
What brought you JOY today? (25:14)
Resources:
Connect with Larry Sprung:
Connect with Matthew Keeler:
Published on 3 weeks ago
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