Episode Details

How do you set your fees? Most people just follow the herd—or worse, tie their pricing to their self-worth. And what if the way you set your fees reveals more about your psychology than your business strategy?

Tim and Shabbar dive deep into the uncomfortable territory of pricing, charging, and what it means to ask for money. From vegetarian lunches to annual retreats, they explore how moving beyond numbers-based thinking can transform both your business relationships and your bottom line.

You'll discover:

• Why your fee has nothing to do with your worth as a human
• The two psychological traps that keep you undercharging or overcharging
• How to think about pricing when you're self-employed or setting organizational fees
• Why "time is money" logic limits possibility
• What happens when you prioritize delight over dollars

Perfect for:

• Self-employed professionals stuck on pricing decisions
• Anyone who feels guilty asking for money
• Business owners who suspect they're undercharging (or overcharging)
• People who want to break free from conventional fee-setting
• Anyone tying their self-worth to their price tag

Warning: This conversation might make you rethink everything you charge.

Explore the impact of Tim Malnick's work and register for his upcoming workshop at: https://timothymalnick.com/

Find out more about Shabbar's services at: https://lumosfinancial.com/

Feel free to comment, ask questions, and connect with them both on Linkedin at:

 https://uk.linkedin.com/in/shabbarkassam

https://uk.linkedin.com/in/timmalnick