Episode Details

How do restaurateurs get us to eat what they want us eat? We'll find out with William Poundstone author of Pricesless: The Myth of Fair Value (and How to Take Advantage of it). We'll check-in with the Sterns, who are at The Cove in Crisfield, MD; and we look at the lure of ice fishing with Greg Breining author of A Hard Water World: Ice-Fishing and Why We Do It.

Broadcast dates for this episode:

• February 20, 2010