Episode Details
Back to EpisodesSmall Town. Big Standards. Jesse’s Way.
Description
Jesse Heredia, owner of Jesse’s Pizza Co. in Borger, Texas, shares how he took over a struggling shop with net-7 terms, cut the chaos, rebuilt the flow, and won the town back. We cover menu discipline, culture, community giving, second-chance hiring, and why he tests new pies on a buffet to get instant feedback. We also talk future plans and lessons from his time in law enforcement.
Free Workshop: Work Less & Profit MoreLive This Tuesday! Register for free
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Want to grow your pizza shop with better systems, better leadership, and real operator conversations?
Join Pizza Pro Circle.
It’s a free community for pizzeria owners, operators, and managers who want practical ideas they can use in the shop.
We talk about sales, marketing, leadership, team development, operations, and the real work of running a better pizzeria.
Join us here:
https://www.skool.com/tyrells-group-9324/about
Free Tools and Courses for Pizzeria Owners & Managers
Email: info@tyrellreed.com
Upcoming events and appearances:
California Restaurant Show August 24-26