Episode Details

Canadian business strategist Khalid Hasan and renowned American marketing professor Philip Kotler release "The New Sustainability Edge: Redefining Business from Startups to Industry Leaders" through Toronto-based publisher Sutherland House Experts. Pre-orders are available now.

The book tackles a critical business question: Is corporate sustainability genuine transformation or sophisticated greenwashing? "It's no longer optional to shape the world we live in," they argue, presenting a research-backed framework for converting profit-driven enterprises into purpose-led organizations that deliver measurable impact alongside financial returns.

Khalid Hasan holds a PhD and MBA, studied strategy at Harvard Business School, and teaches at business schools across Canada and South Asia. He leads ResInt Canada, an international research organization.

Philip Kotler is professor emeritus of marketing at Northwestern University's Kellogg School of Management and author of over 100 books translated into 25+ languages.

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