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The Business of Relationships - Trade Associations, Customers, and Culture with Todd Miller
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Lisa Ryan: Hey, it's Lisa Ryan. Welcome to the Manufacturers' Network Podcast. Our guest today is Todd Miller. Todd is President of Isaiah Industries, based near Dayton, Ohio. Their company is a manufacturer of specialty metal roofing. They ship their products throughout North America and Japan, Hawaii, and the Caribbean. A young baby Boomer, Todd's entire career has been in manufacturing and marketing with Isaiah. He co-owns the business with his college roommate. Todd, welcome to the show.
Todd Miller: Thanks so much, Lisa. I'm delighted to be here - I love what you do.
Lisa Ryan: Well, thank you. Todd, please share with us a bit of your background. It sounds like you've been with Isaiah pretty much your entire career, but you still had to make that choice at some point to join Isaiah, so what got you there?
Todd Miller: Yeah, that's an interesting concept. My father had started the business when I was in high school, so I worked here in the summers and things like that during high school and college. I went to college for a degree in communications which, when I graduated, I realized prepared me to do almost nothing. It was about as meaningful as had I gotten an English degree. I discovered it at the end, but it was fascinating.
I was going out, doing a typical interviewing thing, and realized that everyone was trying to put me in an entry-level position, which would have been great you got to start someplace. But I had something already with my father's business and based upon my years of experience there and summers and even doing some part-time writing and design work. I just was able to step into a role there that had me at a little bit more than just an entry-level position in terms of an industry that I somewhat knew something about. That started 40 years of more learning.
Lisa Ryan: When it comes to staying in your father's business, in our ideal perfect world, that's the succession planning. But we also hear of people that want something better for their kids and not the hard work that I've done. I want you to go to college and get that communication degree. But what was that experience like? Was it good that you decided to stay with your father, or was there any disappointment that you didn't go out into the world and find something of your own?
Todd Miller: You always wonder, well what if, or what could have been but, again I kind of look at it, that has been in one industry one general position my entire career. I want to think that that's helped me develop a certain level of mastery. Don't get me wrong, I'm always learning, and that's what I love the most about it. The thing is if you're not if you're always learning from where you are, and you're always going higher up, you're never going back to an entry-level position and having to rebuild. I've liked that.
We had a fantastic relationship for many years in the business. My father was the engineer, so he was the one that kept things going from a manufacturing standpoint. I was the silly marketing and sales guy, and then a couple of years after I was here, my college roommate came into the business, and he was our finance numbers-purchasing person. That was great because the three of us each knew our roles. We respected each other, and we were good still love to have input from each other. It just functioned well.
My father, unfortunately, had a stroke at a relatively young age, which took him out of the picture from a day-to-day standpoint. However, we had great team members who stepped into that engineering and manufacturing and maintenance for all. We hardly missed a beat as a company, although we saw him regularly, he has passed away.
Lisa Ryan: So what is it that you love about the metal roofing business.
Todd Miller: I enjoy the people. I've been heavily invol