Episode Details

Sarah Thompson is one of the sharpest strategists working in Canadian communications today.

The executive managing director at Glassroom started her career wanting to be a journalist, spent years in and around newsrooms, and now works at the intersection of advertising, media investment and strategy for some of the biggest brands in the country.

She’s also part of Canadian Media Means Business, an industry-wide push to rethink how media is funded and valued here at home.

Sarah led a groundbreaking new study called “The Economics of Media and Advertising in Canada,” which finally follows the money—from advertisers to publishers to jobs to GDP, and lays out just how interconnected our media ecosystem really is.

If you’re interested in conversations like these, and live in the Toronto area, join me at THE GRAIN Speaker Series premiere event on Wednesday, Nov. 12, at which a panel of guests will talk about Advertising vs. AI. Click here for more information.

Links of stuff we talked about…

* Canadian Media Means Business [report]

* Task Force on Canada’s AI Strategy [public engagement sprint]

* Glassroom [Humanise Collective]

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