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video is the next disruption after AI transformed CODING - where do we stand today ?
The generative video landscape of late 2025 has undergone a period of unprecedented maturation, transforming from a domain of experimental novelties into a foundational pillar of modern content creation. The market for artificial intelligence in media and entertainment is expanding at an astonishing rate, fueled by the rapid development of sophisticated models capable of generating, editing, and enhancing video with remarkable speed and precision. For organizations of all sizes, video is no longer a peripheral tool but has become a core strategic asset. This shift occurs at a time when the video landscape itself is undergoing what can only be described as a seismic shift, driven by AI tools that are not only making content creation more accessible but are also fundamentally altering how consumers discover and engage with media.
This transformation is most evident in the disruption of traditional media business models. Social media platforms, wielding advanced AI for algorithmic content recommendation and hyper-targeted advertising, are establishing a new center of gravity for the media and entertainment industry. These platforms draw an increasing share of both audience attention and the advertising revenue that brands spend to reach them, challenging the long-held dominance of traditional studios and streaming services. As a result, the ability to produce high-quality, engaging video content at scale and speed is no longer a competitive advantage but a baseline requirement for relevance. This report provides an exhaustive analysis of this new frontier, examining the leading generative models, their integration into professional workflows, the strategic alliances shaping the market, and the emergence of new paradigms that challenge the very definition of video editing.
Published on 2 months, 2 weeks ago