Episode Details

In today's interview with Spencer Powell of Builder Funnel, Kyle and Spencer look at: 

1. Online Reviews
2. Our Pricing Content Experiment (openly talking about pricing)
3. Thought Leadership Marketing
4. Becoming a Media Company

Spencer comes from a long line of builders who have been in business for over 100 years now, dating back to his great-great grandfather.  Spencer got started in marketing when his uncles' business made a shift from purely home building to adding a remodeling division.  When the crash hit, they needed remodeling to support new home revenue until building came back.   Spencer took the reins on their digital marketing efforts and helped them grow their remodeling division from $2M to $5M over the next few years.  Since then, Spencer has proven his expertise in helping builders, remodelers, and contractors generate more leads and sales using the power of their own company websites.     For the last 8 years, Spencer has helped hundreds of companies around the United States and Canada build better marketing and sales systems and turn their websites into lead generating machines that work for them 24/7.