Episode Details

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🎯 Every small law firm wants to grow, but most skip the foundational steps that actually make marketing work. In this episode, Marc Cerniglia, Co-Founder of Spotlight Marketing + Branding, breaks down the two-phase marketing strategy that every successful firm needs to follow — from building credibility and staying top-of-mind with your network to running ads that actually convert.

📌 Key Takeaways:

• Why content marketing is the foundation for every other marketing effort.
• How to nurture referrals and repeat clients through consistent visibility.
• The second phase of marketing that turns awareness into real consultations.

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