Episode 7
Watch Video here: https://www.youtube.com/watch?v=HeP6SEMkhvQ
Craig demonstrates the speed and power of AI-assisted web development by building Emmanuella a professional website (click) in less than one hour—right before her flight to South by Southwest Sydney.
What HappenedThe Challenge: Craig forgot about the topic until an hour before recording, so he used AI tools to quickly build a website, then demo-ed it for Emmanuella as she rushed through the airport.
The Tools: Craig used Claude (both the chat interface and Claude Code) to research Emmanuella's professional background, generate prompts, and build a functioning website styled after Brené Brown's site—all running locally on his laptop.
The Process:
Prompting is a Skill: Emmanuella observes that effective AI prompting requires specificity and iteration. It's not mind-reading—you need to clearly articulate style, colors, and desired outcomes, sometimes through multiple attempts.
Collaboration Over Replacement: Craig emphasizes you still need someone who understands underlying technology to ask the right questions and ensure security. AI accelerates collaboration between developers and clients, enabling real-time changes during consultative sessions.
Cost Savings: By dramatically reducing development time, AI tools could significantly lower hourly web development costs for clients.
Quality vs. Sludge: While Emmanuella worries AI might "fill the internet with sludge," Craig counters that with proper expertise, AI can actually create more sophisticated and secure websites than traditional methods.
Accessibility: People without huge budgets can now build sophisticated websites with integrated products and features—democratizing professional web presence.
The RevealThe finished website impressively included:
AI tools like Claude Code are transforming web development from time-intensive coding to rapid, collaborative creation—but expertise still matters. The technology amplifies human knowledge rather than replacing it, enabling faster iteration and more accessible professional web presence.
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Published on 3 weeks ago
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