Episode Details

If you’ve ever hit mid-December and realized you have no holiday offer, no seasonal content, and no energy left to create either… this episode is your friendly nudge to change that cycle this year.

I used to leave my holiday content and offers until the last minute — and I’d spend my holidays half-present with my family, half-panicking about Canva graphics, revenue goals, and the fact that my clients hadn’t heard from me in weeks.

Now, I plan my holiday campaigns in October, and I’m sharing exactly how you can do the same. You’ll learn:

• Why late October and early November are prime buying windows for most coaching niches (and why December is tougher for self-investment offers)
• How to organize your seasonal marketing so you can truly take time off
• 10 things to consider when creating holiday content that connects and converts
• 10 creative holiday-specific offers — with examples for life, business, and wellness coaches — so you can adapt them to your own niche
• How to leverage “giftable” coaching packages and pre-sell January programs for consistent revenue without the last-minute scramble

Whether you’re a life coach, business coach, or wellness coach, you’ll walk away with a practical plan for getting your offers out early, tapping into the seasonal mindset of your audience, and protecting your time off — without sacrificing connection or income.

Resources & Links Mentioned in This Episode:

•  Check out the next Coaching Edge Workshop (Oct. 27th The Lead Magnet Lab) for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop

• 👉Before You Launch Your Coaching Business Checklist (FREE): https://www.wendymccallum.com/launch-fundamentals-checklist

• 💡 Book a 1:1 Compass Clarity Business Audit with me: https://www.wendymccallum.com/clarity-compass-business-audit

• 👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House:  www.wendymccallum.com/bbb